Welcome to Feeling Swell — where surf culture meets mental health support.
We’re a proudly American surf apparel brand with a mission that goes beyond the beach. At Feeling Swell, we create surf apparel inspired by the ocean and designed for those who live for the salt, the swell, and the sunshine.
But our story doesn’t stop with surfwear. Read Our Story.
Feeling Swell collaborates with qualified mental health professionals to provide accessible surf therapy and ocean therapy experiences to our local community. These programs use the calming, restorative power of the sea to help people dealing with stress, anxiety, PTSD, and other mental health challenges.
Whether it's paddling out for the first time or simply connecting with the ocean environment, these therapy sessions offer a safe space for healing, connection, and growth.
We believe that coastal living and community care go hand in hand.
Every t-shirt, hoodie, hat, and tote we create is designed for comfort, durability, and that easygoing surf lifestyle we love so much. Our designs are inspired by real coastal life — sun-faded colours, wave-chasing energy, and a deep respect for the ocean.
Every item sold helps fund our community mental health initiatives and free ocean therapy sessions for those in need. When you shop with Feeling Swell, you’re not just buying ethical surf apparel — you’re helping someone find peace, purpose, and support through the health benefits of surfing and ocean therapy.
We're building a community of surfers, changemakers, and everyday ocean lovers who want to feel good and do good. Whether you're a seasoned surfer, a beach wanderer, or someone passionate about mental health awareness, there’s a place for you here. Read more about the Feeling Swell Foundation.
Stay connected, get involved, and help us spread the message: Mental health matters. The ocean helps. Together, we can make waves.