Founded in 2015 by the Barr brothers, Feeling Swell began as a quick, fundraising campaign. With the help of the owners and staff from our favorite local spot, Mueller’s Bakery, Feeling Swell raised money for a Point Pleasant Beach family deeply affected by Superstorm Sandy. Realizing the potential in the brand name, we ran similar philanthropic campaigns until we naturally fell upon a cause that hits close to home for the Barr family: mental health.
In their early 20s and with little work experience, Eric and Brian Barr began to fall into their respective rolls within the company. Alec Mulder, a lifelong family friend, was the final piece to the puzzle: Eric was the creative mind, Brian worked with the community, Alec led the day-to-day operations. Slowly, the Feeling Swell name grew recognition.
After over 5 years of mistakes, setbacks, breakthroughs, and life lessons, the brand is just beginning on its road toward a mentally healthy future for our coastal communities. Featured in surf shops and boutiques around the country, having donated over $100k to various mental health charities, and with a supportive, loving community behind us, the Feeling Swell dream is alive and thriving.
“Our focus for the future is for Feeling Swell to continue putting smiles on the faces around us. We’ve grown so appreciative of the people that have helped bring us to where we are today. To grow the community and share happiness with any number of people is why we’re here and why we’re here to stay. Here’s to plenty of joyous times in the future.
With love and gratitude,
Eric B and the Feeling Swell team”