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Feeling Swell was founded after Superstorm Sandy, when a community came together to support a family whose home was damaged by the hurricane.
It started when Billy, Eric, and Brian Barr worked with talented surf artist Jay Alders to design the original Feeling Swell shirt, which featured the iconic blue surfer.
Marie and Brian O'Neill, owners of renowned Mueller's Bakery in Bay Head, NJ, generously agreed to sell the shirt out of their shop.
Hundreds of shirts were sold to raise thousands of dollars in support of the family.