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About Us

What is Feeling Swell?

For a while, that was a difficult question to answer simply. Feeling Swell is a surf brand. Feeling Swell is a mental health foundation. Feeling Swell is a mindset; a reminder to practice compassion and optimism.

All of that, however, is united behind one common goal: to encourage happiness.

At times, happiness is seemingly difficult to find. We each experience our own pains, walk through darkness, endure the various trials and tribulations of life’s inherent difficulties.

Nonetheless, moments of happiness arise, big and small. During those moments we feel so comfortable, complete, absolutely content with the moment.

That, to us, is what Feeling Swell is all about: appreciating any experience of happiness for everything it is worth, while helping others around you to do the same.



Our Story

Feeling Swell was founded when a community came together to support a local family whose home was damaged by Superstorm Sandy.

It started with the original shirt, designed by talented surf artist Jay Alders. Marie and Brian O’Neill, owners of renowned Mueller’s bakery in Bay Head, NJ, agreed to sell the shirt out of their shop.

Hundreds of shirts were sold to raise thousands in support of the family.





Since the original shirts, The Feeling Swell brand has been used to provide light to family, friends and neighbors experiencing dark times.

Through the Feeling Swell brand and our work with the Feeling Swell Foundation, we are committed to a future in which every individual can find help for their mental health.

We hope you will join us in creating that future.