Our Story

"Feeling swell was at first a simple phrase I used to say to our dad, Billy, while surfing at the Jersey Shore: ‘I’m feeling swell.’ Loving the term, Billy trademarked it, hoping to someday give it meaning.

After a local family’s lives were altered by both Hurricane Sandy and a car accident, we printed the first Feeling Swell shirts and sold them at local Mueller’s Bakery to fundraise for the family. The shirts quickly sold out.

Inspired by both our community’s resilience and a growing need for mental health advocacy, we took action.

My brother Brian and I founded Feeling Swell: a surf brand and community helping everyone connect to the joys and healing powers of the ocean.”

-Eric Barr